DESTINATION SUMMER
MAIN #2 '23
Start planning your summer with the new SELECTED HOMME collection designed for the sunniest season. Short sleeves and tropic prints. Laidback tailoring and soft, flowing fabrics.
The collection contrasts an elevated take on traveling
with a casual approach to holiday dressing.
CERTIFIED AND BRANDED MATERIALS
90%* of this collection is made with
organic, recycled or other certified
and branded materials.
* Based on styles containing a minimum of 50% organic, recycled or other certified and branded materials.
Shoes not included. Certified and branded materials are materials that are proven to have less environmental
impact on climate, water, energy or chemicals when compared to conventional materials of the same category.
Brand Styles
A key design of the collection representing the signature SELECTED expression. Every new collection will include a number of brand looks with
1 brand style per look.
Brand Styles are communicated
across all channels and will always
be supported by marketing efforts.
WHY
/ To convey our brand’s look and feel
/ To tell a clear story throughout the season
/ To improve brand recognition
WHAT
/ A 360 degree focus on brand styles
/ Supported by image and video material
/ Supported by marketing on SELECTED channels
/ Supported by influencer marketing
/ Highlighted in press releases
SELECTED HOMME expresses the quality of fine tailoring and everyday clothing. It’s all about individuality with attention to detail and outstanding craftsmanship whilst staying true to simplicity made for workdays, weekends and everything in between. The modern man goes for an authentic and contemporary style by mixing his classic wardrobe staples with fresh seasonal additions. Effortless lifestyle choices made for natural living.
RESPONSIBLY CRAFTED
A BRAND PHILOSOPHY
Responsibly Crafted is our brand philosophy. A holistic business approach that guides us across our company. It is our commitment to rethink the way we produce and consume fashion. From reducing our environmental impact to supporting human rights and animal welfare.
We care. And we believe.
We believe in using the right materials.
/ In materials that limit waste, emissions and water usage.
/ In materials sourced with respect for animals, farmers and their land.
We believe in longevity.
/ In testing and designing garments to last.
/ In helping consumers care for their garments the right way.
We believe in circularity.
/ In designing for recycling and renewing used clothes for a new life.
/ In restorative ways of designing that supports a circular economy.
We believe that together, we can make a difference.
Keep reading, and we’ll tell you how.